The world of PR is changing everyday. If you don’t stay on top of the trends, then you will be old news, fast. Knowing the current trends will give you an upper hand in the fast-paced industry of PR. So here is a quick list of top PR trends of 2016.
Old vs. New: Press Releases are taking a back seat
In the age of social media, traditional press releases are not as effective as they used to be. As millennials who naturally understand social media, we can use this to our advantage. PR professionals are learning that social media is superior to press releases when it comes to developing relationships with industry leaders and organizations. While press releases still have a place in the PR world, they are taking a back seat to the visual messages from social media campaigns that successfully get the attention of the audience and spread the message effectively.
Thought Leadership: Leading the way in your Industry
While professionals are always trying to differentiate their brands through new products and unique spins, sometimes it more important to have the most informative, quality content. You don’t have to come out with new ideas every month. Instead, be the best in your industry and your company will be a thought leader. Promote your image through valuable, educational, and engaging content. Amplifying quality content and paid promotion and social ads are priorities now.
Followers: Quality over Quantity
People are always looking for more followers on their social media platforms. However, the number of followers does not mean engaged followers. Nowadays, PR pros are more focused on finding followers that are loyal and interactive with their company. Rather than finding an empty follow, companies want engagement from their audience so they know who their market is and how to appeal to them.
About the Author: Lily Ng
Lily is a third year student from New Albany, Ohio. She is a Strategic Communication major with a minor in English and Design. She is currently a Marketing Communications Specialist of IMPACT Community Action. In the future, she hopes to work at a PR agency in Chicago.