Stacie Jackson is an Ohio State alum and PR Professional. As a Columbus native, she majored in Journalism with a minor in Media Production and Analysis at Ohio State. She had three internships during her college career and was involved in The Practice. After graduation, Stacie accepted a job at SBC Advertising as a PR Account Coordinator, and she was recently promoted to Account Executive. I had the privilege to interview her last week about what it takes to be a PR Pro!
How did you end up at SBC?
Stacie found her job at SBC online. She applied and contacted two people she knew at SBC at the time. In total, she applied to about 15 jobs after college.
“You're not going to get the first job that you apply for right out of college,” she said.
What do you do at SBC?
“A lot,” Stacie and Valerie Wunder, Senior Account Supervisor at SBC, replied. “We manage accounts for several different clients.”
At SBC, Stacie and her team do all of the traditional media outreach such as developing strategic communication plans, pitching media, reputation management, writing press releases and writing talking points for their clients. Sometimes, they are spokespeople for their clients and other times they give their clients media training.
When campaigns are concluded, SBC creates reports analyzing the impact of their campaigns. Recently, many of their campaigns have involved grassroots marketing concepts.
What are the benefits in working in an agency setting vs. corporate?
“Agency is more laid back than corporate,” Jackson replied. “It’s a good atmosphere to work in, but it is also a lot more stressful than corporate.”
“Agency is very fast paced because you work with multiple clients at once, so you have deadlines all the time,” Jackson added.
Jackson also noted that organization is important because you are managing multiple projects for multiple clients at once.
“Agency is not for everyone, it can be stressful impressing your clients and clients can be difficult to work with,” Jackson said. She also noted that it is important to figure out how your clients work and to adapt to the way they work.
How was the transition from college to the "real world"?
Jackson said the transition from college to the workforce was challenging, but it wasn’t a huge change. “If you have at least one internship, you know what you’re getting into before you start working.”
How did you find your internships and jobs?
“Networking with people in PRSA and PRSSA, and using Futurelink,” Jackson said. “Pay attention and use the resources given to you through PRSSA.”
Do you have any tips or tricks for college students that are looking for internships or jobs, or how to land a job or internship?
Jackson highly recommends getting involved with The Lantern, because it gives you automatic writing samples that you can take to job interviews. She also said that a couple published articles in The Lantern are great for PR students because as a PR professional you will be working with journalists all of the time.
Jackson also recommends to have your writing samples handy and bring them with you to interviews, along with samples of work you did at your previous job or internship.
When interviewing, Jackson stressed telling the company why you want to work for them and what kind of impact you can make at that company.
How did the PRactice help you prepare for working in a PR agency?
Jackson was an Account Associate for three years with The Practice. She explained that her group had to log the hours they spent working on a client each day, which is exactly what she does with her clients at SBC today.
Jackson also said she left the PRactice with more writing samples, and she was able to write social media content for the first time.
What's something a good PR professional should know in order to succeed in the agency field?
“There’s a whole bunch of things you can do in PR, so learn as much as you can,” Jackson said. “The more well-rounded you can be, the better.”
About the Author: Krista Bliumentalis
Krista is a third year student from Bay Village, Ohio. She is a Strategic Communication major with a minor in Business and Professional Writing. She is also the historian for Ohio State’s PRSSA chapter. In her free time, she enjoys hanging out with her 10 roommates and cheering on the Buckeyes. Krista hopes to pursue a career in the Marketing or Public Relations field for a corporate brand when she graduates.