Cardi B is the new force to be reckoned with in the music industry. The former stripper turned Instagram personality and reality TV star is currently the first female rapper to boast a Number 1 song on the US billboard in nearly a decade. Her sudden mainstream success is admirable. The disdain society has for her past professions would make one think that the Bodak Yellow star will forever be stigmatized as nothing less than a stripper. However, her wild success and personal evolution can truly be accredited to her personal branding. Here are 4 personal branding tips we can all take from Cardi B:
1. Be Yourself
Be true to you! In a world flooded with fake personas and contrived personal brands, we are attracted to Cardi B because her authenticity is so refreshing. Cardi became a viral sensation off of her hilarious Vines and Instagram videos. Her unscripted rants garnered her a large following that resulted in lucrative endorsement deals and eventually landed her a role on Love & Hip Hop: New York.
2. Stand Out
What distinguishes Cardi from any other rising star is the pure candidness in her personality accompanied with her raw talent and sense of style to seal the deal. Her style has changed dramatically in the last year thanks to her stylist Kollin Carter. Her more upscale ensembles contrast with the common hyper-sexual look of a typical female rapper making her stand out even more. Her personality alone separates her from the rest of the pact. She is blunt and honest and even deals with the media in the same manner. She is represented by Cream PR agency, however she addresses rumors head on via Instagram videos and does not allow the media to shame her with any negative press from her past.
3. Know Your Audience
Cardi is very active on both Instagram and Twitter and uses those platforms to communicate directly to her fans and as tool to increase her brand awareness. Her posts consist of memes, funny videos of herself or others, and screenshots of articles that mention her latest success. In the early stages of her career, she gained momentum through her Vines, however her transition from our phone screens to our TV screens on Love & Hip Hop was a business move to increase her fan base. Her storyline on the show wasn't centered around love triangles or girl fights every episode, but rather her musical aspirations. She dropped her first mixtape after Season One and was slowly recognized for her ability to rap. After Season Two, she left the show to fully focus on her rap career.
4. Know Your Purpose
According to Forbes, "You are establishing your brand both for yourself and to win over others.” Never lose sight of your true purpose. Cardi ultimately saw herself as a rapper and relentlessly pursued that career even when it wasn’t her main source of income. As her fame grows she begins to partner with brands that align with her message and core values. She is rumored to have a shoe deal with Steve Madden in efforts to craft a line of shoes for the girls who can’t afford the coveted red bottoms Cardi boasts about in her Number 1 song. This shoe deal is symbolizes Cardi’s rags-to-riches story and is her way of giving back to her community.
Makenzie Jones is a Sophomore studying Marketing and International Business. She also has a minor in Professional Writing. Makenzie is an Account Associate for The PRactice, a Designer for Fisher Ink and a member of the Marketing/Design team for Impact Marketing and Design.