Ever heard of LinkedIn? The professional networking site allows you to put yourself out there with a digital profile, and show employers what you’re made of. Many people leave their LinkedIn profile on the back burner and forget to put their best foot forward in terms of digital recruitment. Instead of leaving a barren outline of your accomplishments, beef it up to give employers what they’re looking for!
1. Add content
This may seem obvious, but something no one wants to see is an unfinished profile. Add your accomplishments, experience and writing samples. Be sure to also link a resume somewhere on your profile so employers can download your information right onto their desktop. Finally, incorporate the classes you’ve taken on campus and specific assignments that boost your experience.
2. Make connections
Everyone always says connections are important, and they are. Do not neglect your in-person connections. But LinkedIn allows you to virtually collect all your contacts in an online address book for your career network. Some people will tell you not to make connections with people you do not know, but that rule is entirely fool- proof. I like looking up people associated with my dream career and connecting with them so I can ask them questions, and sometimes they are actually valuable connections!
3. Add explanation
Don’t just post content on your LinkedIn page and expect people to understand what it is. Give a thorough explanation of the content you post on your page (but do not write a Bible). Explain why you wrote the writing sample and how it relates to your overall career experience.
4. Get endorsements
It always helps to have someone else compliment you! A profile or resume is very complimentary, but at the end of the day it is completely created by you. Having a person endorse you is worth more than anything you could say about yourself!
5. Include a personal writing outlet
Employers love to see initiative and creativity in their applicants. By putting your creative writing samples (such as poems or short stories) or your personal blog on your LinkedIn, you will be able to show that you are a versatile writer. Being able to write professionally, but also creatively is a powerful skill in public relations!
Everyone needs a place to get started, so don’t be discouraged if your profile isn’t very substantial. You just need to give your LinkedIn profile some love, add some content and set yourself apart from all the other profiles out there!
Samantha Peters is a sophomore at Ohio State majoring in
strategic communications and minoring in consumer sciences and fashion and retail studies. She is an account associate for the PRactice, a member of PRSSA, a writer for High Street Style, and a writer for HerCampus. Sammy hopes to one day work at a public relations agency or a clothing/fashion corporation. She enjoys working out, the Office, and spending time with her roommates.