Our generation is known for being avid social media users. We post anything from our newest promotion to the pasta we’re having for lunch. It makes keeping up with family and friends easier than ever before and allows us to remain in contact no matter where we are in the world. While there are many advantages to using social media, there are many disadvantages to balance them out. Future employers have begun looking at their prospective employee’s social media pages before, after or even during an interview. So, how do you keep your social media up to an employer’s standards while still keeping up to date? Here are some tips I have learned since beginning college to allow for a unique and expressive page while still keeping a positive image for employers.
Don’t post photos that you would not want a future employer to see.
Everyone has heard the phrase, “If you wouldn’t want your grandma to see it, don’t post it”. This should be the motto to post by. When you are employed by a company, you are a part of their brand. With this being said, if a future employer sees an unflattering photo of someone doing something they should not be doing, they begin to think how that photo could effect their brand. It would be really disappointing to be rejected from a future job or internship because of an old post you forgot to delete.
Do update your LinkedIn and Handshake profiles.
As students, we are lucky to have access to platforms like LinkedIn and Handshake. However, we don’t always take advantage of the many job and internship listings it provides us with. Make sure to keep your profiles up to date with your latest GPA, major(s) and/or minor(s), and job experience to ensure hiring managers get your full list of skills. On top of this, updating your profile also allows you to have more specific search results when looking for potential internships and careers.
Do keep your profile clean of drugs, alcohol and profanity.
Be sure to keep a clean profile. If it’s illegal, don’t post about it. Many employers may be turned off to any photos or videos of underage drinking. With this being said, even if you are legally permitted to drink alcohol, make sure the photos you post are classy and portraying a sophisticated young-adult rather than some sort of party-animal.
Don’t post offensive tweets, statuses or comments.
Do you ever see the people in public arguments on Facebook or Twitter? These posts are never flattering and often portray those in the argument as extremely unprofessional. Stray away from arguing in public as it could be seen by a potential client or job.
Social media is a part of our day-to-day-lives so it would be completely unreasonable to stop using it because of potential careers. Use these tips to make sure you keep your profiles clean and up to date to enjoy the uses of social media while not letting it hinder future employment opportunities!
Alexis Turner is a sophomore from Toledo, OH. She is majoring in strategic communication and minoring in social
psychology, professional writing and nonprofit management. She is an account associate for The PRactice and a mentor for the Morrill Scholars Community Service team. She is also the Corresponding Secretary for the sorority Zeta Tau Alpha. She would one day like to work in crisis management for nonprofits.